I'm surprised I don't see enough businesses asking for their website visitors email address or even more like their name and phone number. It's beginning to happen a little bit, but it reminds me of the "early days" on the Internet because all they are giving away is a newsletter.
Newsletter don't work alone these days. You need to really give your visitors something that will help them make a decision to use your business. Here's a website that our company has been working with... it's a Scottsdale chiropractic office and we are testing where to put the lead capture box.
I'm beginning to think that you can no longer have a good lead capture box in the sidebar of a website. They are completely ineffective. You have to get it in the face of the visitor through either a light box or inside any particular post.
I will be talking a lot more about building a list of your prospects and a list of your customers because that's very important and can revolutionize your business.
If you're currently building a list, let me know what you're results have been. Remember that building a list is one thing, but consistently communicating and converting that list into customers is another thing.
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